AWS Activate
Quick answer
Three credit tiers: Founders at $1,000 (self-serve application); Portfolio up to $100,000 (requires an Activate Provider referral); the Generative AI initiative up to $300,000.
What you get
- Up to $100,000 in AWS credits (valid for 24 months), covering 200+ services and third-party models on Bedrock
- Plus up to $10,000 in Business Support credits (24/7 technical support)
- Architecture reviews, solutions architect support, and startup community events
- New accounts also get the Free Tier (up to $200 plus always-free allowances on 30+ services)
How the value is counted: Founders $1,000; Portfolio $25,000-$100,000; GenAI initiative up to $300,000; GenAI Accelerator up to $1,000,000 (cohort-based).
Do you qualify?
Founders: early-stage companies without institutional funding can self-apply; Portfolio: requires an Organization ID from a VC/accelerator/incubator, pre-Series B, founded within the past 10 years, with an active product.
Likely yes, if…
- Bootstrapped teams (no VC required)
- Companies without a VC or partner referral
- Companies founded within ~10 years
Likely no, if…
- No hard blockers listed. Check the official page.
How to apply
- Open the official program page Amazon Web Services startup program .
- Requires a company-domain email and a working website; personal emails and 'coming soon' pages are often rejected.
- Submit the application. Review typically takes Typically a few business days..
- Once approved, credits or seats are granted to your account per the terms below.
Catches worth knowing
FAQ
How much can you get from AWS Activate?
Founders $1,000; Portfolio $25,000-$100,000; GenAI initiative up to $300,000; GenAI Accelerator up to $1,000,000 (cohort-based).
Who qualifies for AWS Activate?
Founders: early-stage companies without institutional funding can self-apply; Portfolio: requires an Organization ID from a VC/accelerator/incubator, pre-Series B, founded within the past 10 years, with an active product.
How long do the credits or perks last?
Portfolio credits last 24 months; Founders credits last 12 months.
How long does the application review take?
Typically a few business days.
What do you need to apply?
Requires a company-domain email and a working website; personal emails and 'coming soon' pages are often rejected.